Prysmian Group hosted Technical Seminars in the Middle East

Luke Morby, Design Engineer at Prysmian Group in Wrexham presented 2 Technical Seminars; one in Dubai on 10th April and one in Abu Dhabi on 11th April. These were organised through two Distributors, Sentor Electrical and Phoenix Cables and were designed to give Contractors and Consultants a further insight into Prysmian Group; including the rebranding of BICC, now recognised as BiCon and the many years of expertise gained throughout the years of BICC, Pirelli and Prysmian Group.

The main purpose of the seminars was to discuss the importance of BiCon fire performance accessories, and the need to test accessories to the same tests and standards as fire performance cables, to ensure that the cable being installed performs to the standards of the specification. Both seminars were well attended with a total of 69 Contractors and Consultants, all contributing positive feedback towards the event.

Alastair Free, Middle East Sales Manager comments:
“The recent seminars held in Dubai and Abu Dhabi demonstrated to the local market that the BICON brand is the evolution of the original BICC product range. We are fully committed to supporting our local distributors to ensure this message is conveyed to the wider market. We are offering a quality UK product which is designed and tested to meet the latest standards and approvals in a competitive marketplace.

We will continue with this strategy to help further develop the BICON range throughout the UAE and also the other GCC countries where we have a strong local presence.”

We received some excellent feedback from Phoenix Cables following on from the event, advising that they are looking forward to working together in the upcoming months, and touched on how well Alastair and Luke delivered the seminar, including the need to use 370CG cast iron cleats for all FP400 cables.